Whether you’re looking to re-evaluate your current marketing campaign, or simply stimulate new ideas and thinking, it’s often a good idea to keep up to date with current trends and developments in the world of advertising & marketing (particularly consumer & technology trends). There’s a great (free) summary of some of the key social changes in 2008 over at  Contagious magazine. This special article covers everything from the marketing behind the Obama campaign through to the impact of the iPhone 3G, and also highlights some unusual and highly creative advertising campaigns (Diamond Shreddies anyone?).

In their own words:- “Contagious is a quarterly intelligence briefing in magazine, DVD and online format. It identifies the ideas, trends and innovations behind the world’s most revolutionary marketing strategies“.

It’s a great summary of how the traditional role of ‘one way’ marketing is becoming very much a ‘two way street’, and if you can spare a few minutes, we recommend you take a look.
Download the pdf here:- www.contagiousmagazine.com/pdf/MostContagious2008.pdf