Posts Tagged ‘Advertising’

We’ve been resisting it for weeks, but since we’re nearly half way through November… we’ve finally succumbed to thinking about buying Christmas presents. As such, we really like this heartwarming TV ad’ from John Lewis.

See if you can guess what the ad below is for.
We won’t spoil it by telling you the answer, suffice to say we think it a highly effective piece of creative.

Can’t see the video? Click here to watch it on YouTube.

We’ve been posting quite a lot of TV ads recently, but we came across this one for Cartlon Draught (an Australian beer) and couldn’t resist including it. The ’slapstick’ style reminds us of some of the Carling Black Label Ads of the 1980’s , but when it comes to beer, we think the use of humour is still a great formula. The only criticism we might level, is that the ad may suffer from early ‘wear out’… consumers get bored very easily these days, and it is sometimes more effective to produce a variety of smaller ads along the same theme, rather than one ‘big hitter’.

Carlton Draught

Carling Black Label

They say ‘imitation is the sincerest form of flattery‘. Sometimes this can be a risky strategy for a brand, but we think the two examples below (one new, one old) do the job extremely well. Not only do these commercials build on the awareness of an existing campaign, but they re-enforce the ‘cheeky’ positioning of the brands in question. If you haven’t yet seen these ads, we won’t spoil the ending by telling you which products they’re promoting.

The Original (Guinness)

The Spoof (?)

The Original (Sony Bravia)

The Spoof (?)

Sorry about the dreadful pun, but we had to get your attention somehow… rather like this unusual marketing idea for a hairdressers. Personally, we prefer the screens at Tottenham Court Road tube station, but (like it or loathe it) you can’t dispute the simplicity and effectiveness of the ‘escalatising’ (and yes, we did just make that word up).

via Gizmodo