Posts Tagged ‘BNI’
Cost effective marketing – the power of networking
A week or two ago, a client (and also a good friend) asked us if we might be interested in attending a local business networking event. If you have read the ‘about‘ section of ‘Pick n Mix’ then you will already know that we’re great believers in ‘word of mouth’ as a marketing tool… so we thought ‘sure why not?’ At the very least, we could rate the experience for ourselves, and form our own opinion on the subject.
He then informed us that the event would be held over breakfast, and that we should aim to be there for 6.30AM! We often work evenings… so the idea was suddenly a little less appealing. We succumbed to the temptation of ‘a good fry up’ though, so duly accepted. Even if this was going to be a complete waste of time, we would still be back in the office at a normal business hours, so our work would not be affected.
This turned out to be a good decision. Earlier today, we attended the event, organised by the Woking chapter of BNI
As well as meeting some really nice ‘like minded’ business people, we were highly impressed by the structure of the networking session, and the way in which members interacted. We were also given the opportunity to promote blue sky and offer our services to BNI members (local businesses).
So whether you’re a smaller business looking for a cost effective local marketing solution (or perhaps a local branch of a larger organisation) we recommend that you give business networking a try. It might not be for everyone, but we’ve already picked up three quality business leads which we will be following up.
Finally, since BNI kindly gave us the opportunity to promote our business to its members, it seems only fair that we reciprocate! The BNI Woking chapter meets every Tuesday, 6.45am to 8.30am, at Pyrford Golf Club. We plan on attending future events (and yes, we are considering joining!)… so who knows, we might even see you there!
PS. Many thanks to Ruth Williams and Alex van Oortmerssen for organising our invite.

