Posts Tagged ‘business’

When we’re meeting with clients, we often find ourselves quoting the work of some of the best known brands, highlighting the reasons behind their success. As well as being an interesting  subject matter, this often prompts ideas and inspiration… and can help give direction to a project.

We recently came across a great book which does this job far more eloquently than we could ever hope to do over a coffee… and with just the right amount of detail too. The book ‘How They Started – Global Brands’ looks at how 21 of the top global brands became successful, and includes stories on companies as diverse as Google and Volvo.

From the book:-

“Lots of us have ideas we think would make great businesses, yet most of us never do anything about these ideas. Probably because we just wouldn’t know where to start. But what if you took the first step? Where could it lead?

We reveal the stories behind some of the world’s biggest brands, including:

Where the initial idea came from
How the brand names were chosen
How and when the businesses first started
How long it took to make that first million
The challenge the founders faced
And the secrets to each brand’s success”

Whether you are managing an established brand, or are completely new to the subject, we think you will find this an interesting and engaging read. Who knows? You might even be able to learn from the ‘big boys’ and implement some of their ideas in your own business.

The book is available direct from: Crimson Publishing

Author: David Lester
Price: £12.99
ISBN: 978 1 85458 447 2