Posts Tagged ‘marketing’

We never thought we would see the day where one of our headlines included the word ‘wheelbarrow’… and certainly not in the same sentence as the word ‘extreme’ (or ‘xtreme’ for that matter), but hey, life is full of surprises!

The clip is a couple of years old, but we haven’t seen it before. We’re not sure whether this is a serious sport, but one thing is for sure… do something a bit different, post it on the web, and you will certainly get noticed!

via Core 77

‘Marketing’ is getting more and more complicated. A decade or so ago, things were much more simple… stick an ad on the TV, create an outdoor campaign, buy some ad space in a few magazines… and you had a good chance of reaching your target audience. Nowadays, there are many ways to reach the consumer, and marketeers need to adapt accordingly.

Drinks bohemoth Diageo seems to understand this. At a recent investors conference, they highlighted their approach:-

1. Understand the new marketplace.
2. Adapt marketing model accordingly.
3. Know the implications.
4. Act on them.

Via Influx Branding

We’ve mentioned it before, but one definition of marketing is “taking the needs and wants of consumers and meeting those needs in a profitable way”. Tesco has clearly embraced this philosophy by introducing a Polish version of their website.

“The website, accessible through www.tesco.com/polski, is in both Polish and English and is designed to showcase the retailer’s range of Polish specific products. It also has a dedicated store finder function which provides details of the nearest Tesco store that stocks Polish ranges“.

The only question we have… is this a little late? Current reports seem to be suggesting that many Poles are returning home. Either way, it’s a good example of a business that attempts to target a market that previously did not exist.

Via IGD Retail Analysis

PS. Apologies for the lack of posts over the last 2-3 weeks. We’ve been a little busy here! Normal service will be resumed shortly.

Here’s a bit of Friday fun…
What do you think is currently one of the most viewed clips on YouTube?

A campaign against the continued occupation of Iraq?
A speech by Hilary Clinton?
A free Tibet campaign by the Dalai Lama?

Actually, it’s none of the above! Surprisingly enough, it’s a short clip about the UK’s new space agency (UKSA) and their new rocket launcher (currently being built in Cumbria). Click here to view the clip.

OK, so we may not have been entirely honest about the contents of that clip (as far as we know, there’s no such thing as UKSA!). We’ve instead just engaged you in a new internet phenomenon called ‘rickrolling’… where users are directed to a video clip of Rick Astley instead of whatever they were expecting (we hope you liked the video by the way).

Simply search for ‘Rick Astely’ in Youtube, and you will see that his videos are currently attracting (literally) millions of hits. Whilst this might just be a ‘fad’ it further demonstrates the power of the internet… and just how quickly a trend can spread.

Whilst no product is being promoted in this instance, we’re pretty sure Mr Astley can expect an increase in royalties over the next few months!

Via The Times

Image by xamad