Posts Tagged ‘tesco’
Tesco goes Polish
We’ve mentioned it before, but one definition of marketing is “taking the needs and wants of consumers and meeting those needs in a profitable way”. Tesco has clearly embraced this philosophy by introducing a Polish version of their website.
“The website, accessible through www.tesco.com/polski, is in both Polish and English and is designed to showcase the retailer’s range of Polish specific products. It also has a dedicated store finder function which provides details of the nearest Tesco store that stocks Polish ranges“.
The only question we have… is this a little late? Current reports seem to be suggesting that many Poles are returning home. Either way, it’s a good example of a business that attempts to target a market that previously did not exist.
Via IGD Retail Analysis
PS. Apologies for the lack of posts over the last 2-3 weeks. We’ve been a little busy here! Normal service will be resumed shortly.
Tesco to launch ‘Dragons Den’ style TV program
Tesco is to launch a ‘Dragons Den’ style program on ‘five’ TV in February, in a drive to recruit new independent suppliers. According to Brand Republic:-
“The peak-time series, which begins on Five on 3 March, will follow the people behind the new brands as they go through a genuine pitch process to Tesco’s buyers. Although the supermarket said it did not commission the show, it is an attempt to help improve perceptions of the store and its attitude toward suppliers.”
This might offer a good insight in to the minds of Tesco buyers… we wait with anticipation.
